EXERCISE PRESCRIPTOR

The brand specialises in providing unconventional training to improve each individual’s overall athletic performance and longevity. The focus lies on creating educational and engaging content around physiotherapy, rehab and mobility. They enable martial artists, athletes, complete beginners and everyone in between to lead a fitter life.

THE PROJECT

Stamp and Seal Co. helped Exercise Prescriptor rebrand. We focused on curating customer experiences that sent out the right message across all customer touchpoints. We strategically positioned EP as an industry leader by creating educational content around workouts, movement flows, and bodyweight drills. This created value for customers who wanted to learn how to improve strength, mobility, and durability with the right form and technique.

SERVICES

We rebranded EP to highlight the company’s purpose, build a strong position, simplify its structure, and unify messaging across platforms.
We created an in-depth social media strategy using market research, data analytics, competitor analysis, industry trends and customer feedback. This helped EP achieve business value at speed and scale.
Using A/B testing and platform analytics we identified key components needed to create a unique and effective audio/visual experience for customers

“Stamp & Seal Company has been pivotal in helping me develop a data-driven, strategic and creative online strategy. The team's keen insights lead me to enhance my digital presence and scale across multiple cities in India.”

Azarudheen S.— Founder of EP

BRANDING

The logo is inspired by the Tensegrity Model. Tensegrity is a combination of the words “tension” and “integrity”. It is a structural principle in architecture. The human body also functions in accordance with this principle. When one part of the body is weak or compromised, the entire structure of the human body responds to balance out the problem - very similar to how a suspension bridge works!

Logo

This concept of the Tensegrity model was combined with the brand initials ‘EP’ to create a personalised and meaningful logo that connected with customers.